Higher education and self-development play a key role in our lives. However, in recent years, there has been a trend among young people where education is being placed in the background, and the importance of blogging and media is beginning to come to the fore. Many young people are captivated by the idea of ​​becoming a blogger or media person, hoping for a quick and easy career. However, it is often forgotten that successful blogging requires not only the ability to create high-quality content, but also broad knowledge, good coherent speech, an interesting communication style, healthy self-esteem and, of course, education. Education plays an important role in the formation of personality and the development of thinking. Training helps not only to acquire new knowledge, but also teaches you to analyze information, think critically, and make informed decisions. It is important to remember that education is not limited to just university or college - it is an ongoing and ongoing process that can continue throughout life. Coherent speech is a key skill for a successful blogger. The ability to express your thoughts clearly, clearly and convincingly will help you attract your audience and keep their attention. You must be able to open up topics, be an interesting conversationalist, start a dialogue and maintain it. Healthy self-esteem is the basis for successful activities. Self-confidence helps you overcome difficulties, fight doubts and strive for new achievements. However, it is important to remember that self-esteem should not turn into self-confidence or self-affirmation at the expense of others. Much is said about people who achieved success without higher education, but what is often silent is that they paid attention to self-development and constant learning. Reading books, attending master classes, getting to know new technologies - all these are ways to broaden your horizons and improve your professional level. Thus, education, coherent speech, healthy self-esteem are important components of successful blogging and personal development in general. We should not forget about their importance and strive for development on all fronts. After all, only by taking all this into account can you truly achieve heights and confidently move towards your goal.