From the author: the full text of the article was published on the website "Relationship Expert" Considering the situation of dating between a man and a woman, in personal consultations, I draw attention to the art of charming a person. Our image carries an information flow about motives, attitudes, roles, expectations. Based on the generalized reflection, we judge a person’s character, his personality type, and begin to expect actions from him. Practice has shown that few people thought about what information they communicate to others about themselves (I’m not talking about celebrities now). Image or appearance is our collective image, through which we transmit to the outside world what we have chosen to show for social approval .They chose to show it because... For many, it is important to be recognized in their immediate circle. Interest in self-realization, at the present stage, finds a way out in broadcasting the chosen image to society. It demonstrates luck, charm, movement, activity, infectiousness, energy. An individual image can manifest itself as a natural process of personal growth, self-realization and acts as something secondary. Remember the famous traveler Vitaly Sundakov, Irina Khakamada and others. There is another approach to forming an image - this is constructing the desired impression. Widely used in the promotion of pop stars. With this option, the image is an intrinsic value and helps to achieve the goal. This technique has proven itself well in our practical classes “The Charms of Feminine Charm”. An image is built, patterns of behavior are prescribed, and effective forms of behavior and communication are gradually developed. With further practice, this process flows into the first approach. And when practices are added to activate female charm, the participants fall into the flow of the Charm of Female Charm. Heidegger M. noted that the psychological context of images comes down to flight from oneself, aspiration to the outside. This is certainly associated with the desire to please another, to manage information with a predictable result. This is how the internal image of a person’s self feels its significance for society. The image can function consciously and unconsciously. The imposed image of a “good girl” often leads to a man becoming bored with her. Why? It’s just that she is very predictable in her behavior. Image is associated with behavior scenarios. Remember your childhood. Children assign roles in the game and expel from the game those who do not perform the role correctly. Watch children 5-6 years old play. In the preschool period, the child masters the system of role behavior and the system of socially oriented behavior on the basis of which image behavior is formed. This behavior works “automatically” until we are faced with a situation that goes beyond the standard. If you were married for many years and divorced, then your previous behavior strategies will clearly not contribute to your new stage of life. What should you do? Explore and change your self-image. Change the image that does not contribute to your harmonious existence. After careful study, awareness of the current image, the choice, elaboration and perception of the desired image occurs. Modeling the image of the unconscious occurs in the process of exercises, which are built on the map of an individual image. Start creating an image of your life that will stimulate you to wake up in the morning with a smile.