Friends, today begins a series of publications on the topic: “Archetypes for life.” And let’s start by revealing the concept of “Archetypes.”⠀🏻To many, this word seems specific and sophisticated. And it seems that these archetypes🌱 are not at all for everyday life.⠀ Let us remind you:⠀ 🔅Archetypes predispose a person to experience certain feelings, to think in a certain way.🔆These are inherited collective instincts, behavioral programs that we implement throughout our lives💡🔅The fact is that archetypes are “triggered” in us by external phenomena, images, models behavior. “They are launched” in the subconscious, where our collective unconscious is located. Thus, forcing us to intuitively react and complete the necessary emotions, perceptions, feelings, meanings and plots, etc. All people live their lives and behave in an archetypal way . Absolutely everything! Only it happens unconsciously. Consciously, i.e. understanding, a person begins to experience his archetypal states and situations only after studying them. A striking example of the competent and wise use of archetypes💡 in life and business is, for example, branding and advertising of large, well-known companies⠀Have you ever wondered why Mercedes inspires such trust, a feeling of quality, a feeling of power? Yes, because the company builds its positioning on the archetype 🔸"Ruler/Monarch". Or another example, John Snow, Batman, all these are examples of using the archetype 🔸Hero/Warrior.🔅A hero can always be recognized in a rescuer, a superman, a soldier, a winning athlete.⠀As you can see from the example, archetypes turn out to be a very real and perfectly applicable tool in life. With them, a lot becomes clear at once. Gradually, chaos and the “mystery of tomorrow” go away. And from this comes confidence in yourself and your future. If you have any questions - ask! I'll be glad to help you!