From the author: Colleagues, I thank everyone who joins my group via the link. A lot of time has passed since this article was written. And in my practice, I have already moved away from issues related to sales of services. There is a group on FB, but it is not active. I’ll be happy to share what I know if you write to me. If you’ve read my threads on the b17 forum, you’ve probably noticed a particular interest in the topic of selling psychological services. In total, for a year now, while on maternity leave, I have been exploring the Internet space in search of various self-promotion strategies for specialists. A specialized course helped me gain systematic knowledge in this matter, but there are still many nuances left... Communicating with colleagues, I understand that knowledge of marketing, copywriting and the valuable experience of other psychologists and coaches are important to me. In this regard, I am taking the initiative - I am sharing with you, colleagues, the results of my research. In this note-article, I will remember the most common methods of self-promotion: Place yourself and wait. Placing information about yourself on various thematic portals on the Internet, business cards and advertisements in hospitals/hairdressers, etc. Sometimes this strategy is complemented by a business card website. This method absolutely does not allow you to control the client flow. If you are a beginner specialist (without a name), then a client’s request for such an advertisement is a great success. Place yourself and actively publish. Perhaps the most popular way of self-promotion. In addition to point 1, the specialist writes articles, notes, blogs, and is published in print media. This is an experience of consolidating the expertise of a specialist for a wide audience. Here, a lot depends on the quality, quantity of articles and places of publication. For example, on social networks, interesting posts are promoted much faster than articles in newspapers. Client flow is also unpredictable. Post, publish and comment. Clients are interested in specialists in the business. If you often leave comments on the forum and expect that specific clients will choose you, relax. Your task is to write in such a way that forum guests reading the comments see you as a competent specialist. My colleagues note that it is the readers of comments who seek advice, not the authors of topics. And again I will say that the client flow is not predictable. All of the above + perform. When no one knows you, has never seen you or heard your voice, articles and comments may not be enough to attract customers. And here it is important to start showing yourself: at conferences, thematic events, master classes, television or accessible YouTube. And, I suppose, I won’t be surprised by the fact that the client flow again remains unpredictable.... But what to do? Build a system. Let’s say that in the Internet space such a system will be a chain: a landing page with free content for collecting email addresses, working with a subscriber base - attracting people to free webinars, and then selling courses and consultations at these webinars. To predict customer flow, such words as “sales funnel” and “conversion” will be used... In addition, I suggest talking about this and much more in closed groups on the social network in FB_LINK. Dear colleagues, if you need help with self-promotion, I will share everything I know myself, for free. If you have something to share, and you are ready to do it for free, join my groups on social networks!