Lidiya Vladimirovna Matveeva, Professor of the Department of Psychology Methodology, Faculty of Psychology, Moscow State University named after M.V. Lomonosov, Doctor of Psychology, Head of the research group “Psychology of Mass Communications”, studying the problem of the influence of the media on the human psyche and the problem of human psychological safety in the global information space. She heads the Commission for Monitoring the Implementation of Federal Law 436 under the Commissioner for Children's Rights under the President of Russia for Children's Rights. Lidia Vladimirovna shared with the Psychological Gazette her thoughts on the impact the popular animated series “Masha and the Bear” has on the child’s psyche: - Psychologists who are part of the expert group that evaluates media products in accordance with the law “On the Protection of Children from Information, causing harm to their health and development,” they were faced with the fact that it is not always easy to reach agreement with other specialists when discussing what category 6+, 12+, 14+, 16+, 18+ should be assigned to a particular media product. The problem arises when discussing the artistic value of the product and the impact it has on the child's psyche. The authors cannot always hear the point of view of psychologists who, taking into account developmental psychology, explain the long-term consequences of the impact of certain information on the child’s psyche. Let’s take an example of how the animated series “Masha and the Bear” affects children. It is made according to the laws of children's perception and therefore children like it. But, as we know, not everything that a child likes is useful for him. As a specialist, I believe that this animated series harms the children’s psyche, moreover, from a psychological point of view, it is an “information bomb” planted under the Russian mentality. Historically, in Russia, a woman is the one who supports a man, helps him in his work, emotionally and energetically feeds him, accepts, unselfishly regrets, and sympathizes. The maximum embodiment of this role is a loving mother who selflessly gives her love. It was this position of a woman that for centuries helped our country overcome difficulties while preserving itself. It is this image, embodied, among other things, in art. Now, thanks to the advent of information technology, many children can see animated films created by someone. What images do they put into them and how do these images correspond to our mentality? Let's talk a little about what children see on the screen. If you analyze the video sequence, you can see that the pictures in the cartoon change quite quickly - a child who often watches a lot of cartoon episodes may develop logoneurosis, since the cognitive information he receives is not assimilated. In the first episode of the cartoon, we get to know the characters. We don’t see everyone yet, but as soon as the girl appears on the screen, we see the animals’ reaction - all the little animals are hiding more securely, as a destructive force is coming, which is dangerous. From the very beginning, the opposition between the child and nature is laid down. As psychologists, we know that young children, on the contrary, often associate themselves with animals; they perceive themselves as part of nature and in harmony with it. The authors of the cartoon destroy this connection by showing the child that the world around him and everyone who lives in it are just means to achieve your goal. How does the plot develop further? We see that it is very difficult for the heroine to determine the boundaries of her behavior. We can remember the old Russian fairy tale about Masha and the bear: having come to the bears’ house, the heroine of this fairy tale does not sit at the table in the place of papa bear, but chooses the place of the bear cub that is appropriate for her age, that is, the place of the youngest. Unfortunately, the cartoon heroine behaves differently, showing disrespect towards the Bear (who simultaneously embodies the image of an animal sacred to our country and the image of a father) and constantly