The era of web 2.0. firmly conquered the whole world. We have become connected into a single network and can no longer imagine our development without it. Now you can easily make friends in China, England or Australia, as if those with whom we correspond are in the next room. However, despite all the virtual closeness, we are still distant and do not know each other. After all, before us is not a living person, but only his virtual image in the form of a page with an avatar. So, is it possible, by looking just at an avatar, to create a psychological portrait of the user that is closest to reality? How accurately can this be done and what does each of us hide behind our “ava”? Let's immediately determine that we will not draw up a psychological portrait on the basis of scientific data, but rather on the basis of the observations of some of my colleagues and my personal observation. What role does an avatar play when we see a person’s page on the Internet? If in real life, we initially perceive a person by his appearance and only then by his manner of communication, behavior, and thinking, then on the Internet the first impression is always created by the avatar of the user’s page. It is by it (the avatar) that we evaluate and create an impression of other people with whom we communicate online. In other words, a user’s avatar can say a lot about its owner or owner if he learns to see the hidden meaning it carries in the picture. Well, let's go... !![b]Avatars of “success”!![/b]Girls: Against the backdrop of an expensive car, a boutique, in a fashionable restaurant, at a club party, on a “cool” beach, on a yacht, from a glamorous photo shoot and etc. Guys: In an expensive suit, arms crossed on the chest (often to show off an expensive watch), always an arrogant look with a smile, showing off a toned figure, driving an expensive car (moto), etc. What can avatars of this type talk about? First of all, about the developed logical thinking of its owner. These are people for whom material wealth and financial well-being are above all else. In their value system, such concepts as benefit, benefit, value, success, etc. prevail. Also, these words are key in the vocabulary of users with a logical type of thinking. Professional preferences Possessing developed logical thinking, these people choose professions in which logic is of primary importance. If these are students, then students from the faculties of law, economics, international relations, management, marketing, PR. Often these are office clerks and careerists, middle managers, commercial directors, sales managers, private entrepreneurs, and athletes. Less often – owners of medium-sized businesses. They value useful and profitable professional connections in life. As a rule, they do not have friends, but they strive to make profitable acquaintances. If a person ceases to be necessary (beneficial) for them, they break off relations with her without hesitation. Peculiarities of behavior They are hasty, act and think quickly and specifically. Easily adapt to changing environments. They are very economical, even to the point of pathological greed and envy, but these sides are hidden behind high ambitions and self-confidence. HobbiesDancing, club parties, shopping, active recreation, extreme sports, snowboarding, skiing, skating, street racing, sports cars, etc. !![b]“Emotional” ava!![/b] Girls: In an embrace with a soft toy (bear cub), flowers, hearts, tears, love, beauty or vice versa - fear, misfortune, the beauty of nature. Guys: Show off their fashionable clothes, hairstyle, style, trying to “stand out from the gray mass”; the avatar shows dreaminess, romance, beautiful landscapes, or vice versa, terrifying photos, blood, etc. If you come across an avatar that in itself begins to evoke vivid emotions and even feelings in you, then most likely its owner (in ) has a figurative type of thinking. This is a sensual, subtle nature. For such people, emotions are very important and they show this with the entire appearance of their avatar. The main life values ​​for them arelove, kindness, life, beauty. But it is precisely people with imaginative intelligence, in a state of stress or anxiety, who often put provoking, terrifying images on their page in order to evoke a certain reaction in other users and in this way attract attention to themselves and evoke a desire to empathize with them. Professional preferencesDesigner, artist, hairdresser, manicurist, image maker, stylist, psychologist, therapist, actress, actor, singer. Peculiarities of behavior: Very emotional, subject to rapid mood changes, often fantasize, exaggerate, embellish, flirt, and make advances. They behave demonstratively in order to be noticed. They can be anxious and suspicious with all kinds of fears and phobias, such as fear of the dark, corpses, demons, etc. They believe in astrology, omens, psychics, magic, etc. They are picky about smells and colors. They can feel their interlocutor well, but often form their impression only based on external factors. They are trusting, amorous, vulnerable, but are not able to keep negative emotions in themselves for a long time. Key phrases: horror, nightmare, beauty, divine. HobbiesPacifism, subcultures (emo, Rastafarianism, green, etc.) animal lovers, vegetarianism for reasons of love for animals. Ava “harsh reality” Girls Ordinary photography at home or at work or outdoors. The avatar is changed very rarely. Often the photos on Ava are of family, children, everyday life, photos in the kitchen, at the table, hugging her husband, and if alone, then with some reproach and insight in her gaze. Guys In nature, by the fire, with beer and friends, with my wife and child, at the table, in the bathhouse. He changes his avatar even less often; he practically doesn’t change it at all. The appearance of the avatar often indicates that the owner of this page is, as they say, “a real man.” Value system The most important things for owners of such av are children, family, family traditions, respect for elders, knowledge of the past, sincerity, integrity, formalities. Peculiarities of behavior Stubborn, skeptics, difficult to perceive any new information. They especially like to criticize everything new, and not for the purpose of establishing the truth, but for the purpose of criticism itself. They can be very erudite and knowledgeable in scientific terms. They have good analytical skills and an analytical mind. They like to put everything on shelves. They have a good memory. However, they can be very touchy and have a hard time withstanding criticism. What they suffer the most is criticism of their professional qualities and intelligence. Partings and betrayals are difficult to experience. In Internet correspondence they can look like both excellent scholars and terrible stubborn bores. Hobbies: Collecting (stamps, models, soap, numismatists, books), reading books, history, history of science, fresh air, bathhouse, picnic, cooking, knitting, embroidery, communication on Internet forums, arguing on Internet forums. Professional preferencesMore often, these are people of specific professions rather than businesses. Teacher, doctor, plumber, finisher, accountant, librarian, writer, etc. These and many other professions are a priority for people of this value system. Sales, business, management, creativity - this is probably not for them. !![b]Avatars of “philosophers”!![/b] GirlsImage of chakras, yin-yang symbols, flows of feminine energy, a photo of herself in a thoughtful pose, a photo or picture incomprehensible to the common man. Guys: A photo of yourself on top of a mountain, a photo of the galaxy (space), a photo of yourself in a thoughtful pose, pictures with a deep philosophical meaning. Both boys and girls, the owners of such avatars, have an abstract type of thinking, which manifests itself in life as a desire to understand the Universe and themselves. Value system Constant search for the hidden meaning of life, the desire to know oneself and the Universe. Peculiarities of behavior Lack of vivid emotions in statements, concentration on oneself, one’s internal experiences and thoughts, alienation. From the outside it often looks like arrogance or like “a person not of this world.” Shows