From the author: How can a professional psychologist sell himself professionally? How to sell his services without looking like a braggart, especially when we sell ourselves directly, we act at least ineffectively. The article will be useful to everyone who promotes their services or their ideas to other people. Why should a psychologist sell himself? There are many answers to this question, but the main one is to live. Selling your services, promoting yourself - a lot has been written on this topic (it has been and will be), and today’s material is about the same, but let’s go from the other side...... I have a friend. Very clever. She's a psychologist. A very good specialist. A master of her craft. Despite the fact that she is against manipulative methods of promotion, against hidden control of the behavior of other people with all sorts of “psychological things”, there is a queue of Clients for her, that is, she is guaranteed sales and purchases of her services for many months in advance. What is the secret this wonderful psychologist and who am I talking about? I’m telling you about the promotion of psychologist Lyudmila Grigorievna Petukhova from Serverodvinsk, and her services are sold by her own Clients, and now I (have you heard about “word of mouth”? Not to be confused with “Armenian”!) But they promote it in the offline space, but on There is no B17 website yet. So Lyudmila is an excellent specialist and a very sincere person. Haven't heard of her? Don’t ask how I know this - I know it and that’s it. How can a psychologist advertise himself without turning into a braggart? While reading about Lyudmila Petukhova, you followed the link and found out that she is a candidate of psychological sciences, that she studies a lot and, most importantly, loves her job very much and treats her Clients with respect? Now imagine that dozens of people of different ages and different social status say praises about her and recommend using her services. Do you already want to become one of them? If you are like most people... then, when you know something better than others, you want the whole world to know about it. But even if you have every reason to present yourself as the foremost expert on some subjects, there is a dilemma that must be resolved: when you try to convey your expertise to others and win their affection, you may be considered boastful and vain. As a result, you will become less liked, and people will will be less inclined to follow your advice. What should a true expert who does not want to shamelessly advertise himself do? I give the floor to Robert Cialdini, author of a book from the MYTH publishing house, co-authored with Noah Goldstein and Steve Martin with the catchy title “The Psychology of Persuasion. 50 Proven Ways Be persuasive." One option is to ask someone else to speak on your behalf. This approach has been widely used by public figures over the years: lecturers, writers, performers, etc. Inviting someone else to introduce you and describe your experience will do wonders and convince the audience that they should listen to you. At the same time, you are spared losses caused by obvious self-promotion. Ideally, this should be someone who is truly confident in your knowledge and skills and wants to tell everyone about your intelligence in the hope that you will make the world a better place. Otherwise, he can do this for a fee. Download a guide about promoting the services of psychologist Robert Cialdini >>> Lyudmila Petukhova did not ask me to advertise herself, and certainly did not pay me for it. However, I wanted and did it myself to demonstrate one from hundreds of ideas for influencing people's behavior presented by Robert Cialdine in his book. I have this book on my desktop, I’m sure that most of the readers of this article will want to download it on the publisher’s website or receive its electronic version as a gift from the author of the article for the best example or a way of “selling yourself as a psychologist without selling yourself,” written in the comments. Here are several ways how for a psychologist to sell yourself without selling yourself. Hang diplomas and certificates on the walls of your office. Let these.