"Hello, our company wants to offer you..." A wounded bird cannot be a songbird. Falling in an elevator is getting easier with every second.... Lately, it has become fashionable in our city “telephone marketing” combined with presentations to potential clients. This approach is actively used in our city by employees of the banking sector, large cosmetics companies, publishing houses, and advertising agencies. This is a very powerful marketing technology, but only if it is implemented competently, with knowledge of the nuances. Unfortunately, in 90% of cases such actions are far from professional and resemble the attempts of a deaf person to play a Stradivarius violin. We devoted this article to an analysis of errors in the use of this method and recommendations on how to use it correctly. Call. A female voice, trying to speak kindly, begins the story: “Grigory Yuryevich, our company has an offer that will interest you...” and then follows a harmonious 5-7 minute monologue listing the fabulous benefits that I will receive if I take advantage of the company’s offer or a bank named after. I don't interrupt the girl. I understand - she works, she tries. And the fact that her work is doomed to 100% failure is not her fault. That’s how they taught her to work. The girl’s proposal was not interesting to me initially. Numerous enumerations of meaningless data and calculations are not interesting. Moreover, it’s unpleasant for me to hear in the voice of this manager the excitement and intonation of a market trader who is scamming the buyer. I listen only because I, as a researcher, am interested in how much a person can talk if he is not interrupted; and how quickly he will realize that he is doing something wrong. But when they ask me the address of my office with the promise “to come up now and talk about the product/service named after you for another hour,” patience runs out and I say: “No, not that.” Please send me your proposal in writing by email. Only once did I fall for such a sophisticated and sadistic maneuver: they called me and said that they would like to talk with me about issues of mutual cooperation. I'm coming to the meeting. They arrange a half-hour gypsy round dance for me with an offer to take advantage of... and so on. It's just a hoax. This is a scam. I am leaving with the intention of never dealing with any employees of this company again. Such a time. I can choose. Exactly 35 similar stories have happened to me over the past six months. Don't laugh, I was counting. You may ask why? And why am I picking on the poor girls who are honestly earning their interest on the other end of the line? I just worked professionally in the field of personnel training, and now I’m just “cringed” when I see such illiterate schemes. And sometimes I just want to howl when I see beautiful schemes, so obviously and mediocrely ruined. Everything that these girls do on the other end of the line can be performed differently, masterfully; without taking up time from clients, and acquiring a regular client. I can’t conduct training seminars for everyone - I’m away for so long. But I live in this city, and the terribly illiterate marketing performed by company employees really bothers me. Therefore, I will allow myself to grumble to my heart’s content in this article, in the secret hope that at least someone will read this article and give the command to “whoever needs it” to fix at least something... Mistakes that make 90% of your calls to potential clients fail: 1. The call must be made during business hours, without prior arrangement. Since people are mostly working at work, less time and quality attention will be given to the call in this routine than the manager wants. Normally, first there is a preliminary call, the purpose of which is only one - to agree on the time of the main telephone conversation.2. After greeting, 90% of managers ask: - Who can I talk to? Imagine that a company has 20 to 50 employees, and one of them picks up the phone. He has no idea what this is about. How does he know who to talk to?».