Many specialists, when setting a price, look in the wrong direction (this applies not only to psychologists). I like to look for such simple solutions that do not come to mind due to their banality. Therefore, I want to show you something that few people think about. When you set a price, you always cut off some part of the customers. Yes, you can expand your reach and take clients from different categories, but this is a deeper marketing strategy. Now let’s talk about something simple. Let’s assume that you are just starting your business and set the price to 1,000 rubles. You can be sure that people with an income of up to 30,000 rubles will come to you (My starting point is: the recommended amount for therapy is 20% of income. More often, it is much less). You might want to think about what expectations your clients will have when they pay a significant amount for therapy. Don’t be surprised if they demand quick results and a magic pill from you, wanting to shift responsibility. Of course, this is not about everyone. But I communicate a lot with people who work for themselves. My words are confirmed not only by my experience, but also by the experience of other people. Now imagine a client who earns 2 times more. Even if you are a really good specialist, the likelihood that he will contact you is very small. He simply will not see the value of your services, because emotionally it is equivalent to buying a cup of coffee, for example. How many cups of coffee can you afford if you earn 60,000? You might want to think about what expectations your clients will have when they pay a small amount for therapy. Now imagine a client who earns 100,000 rubles. What miracle must happen for him to go to a psychologist for 1,000 rubles? Important! Question to think about: To what extent do you think each category of client will have different needs and habits? Second question to consider: How much do you think your habits, thinking and behavior will help or hinder working with each category of clients. If you look at the question in the title through this prism, many doubts and questions disappear by themselves, because they become understandable logic. I will talk about this in the second part of the article. Ps: This article is not intended to motivate specialists to raise their prices. It is so that you can take a deeper look at the task itself and approach it more creatively. Meditation for you: there are always more clients than you think.