So why do our people continue to believe in the miracle of dependency coding? And this is at the current level of development of psychotherapy and narcology. It is now almost impossible to find a clear, scientifically based explanation for this. In this article I will try to at least somehow shed light on the possible therapeutic aspects of this technique. In an addict with addictions, traditionally according to psychoanalytic theory, there is a regression to the oral stage. And with kolobok syndrome, as you know, all pleasure and needs are closed orally. The dichotomous mechanisms of reward and punishment work in alcoholics in the same way. Therefore, in this case, if you drink, you die, it works quite clearly. One can recall Freud's tonatos and libido. Addictive behavior involves serious flaws in the patient's emotional life and alcohol represents an extreme attempt to control emotions that otherwise seem uncontrollable. The powerful ability of various psychoactive substances to change feelings and emotions acquires a tremendous attractive force for addiction. Eventually, alcohol becomes a simple way to overcome feelings of helplessness and restore a sense of power (which is akin to the megalomaniac aspirations of the oral stage). In addition, the collective unconscious in our society has stopped at the level of the village Middle Ages. At the same time, rational and scientifically based methods in the treatment of addictions often work ineffectively, yet the main thing for our people remains an irrational belief in miraculous healing, in the absence of any personal efforts on their part. Against this background, the so-called “encodings,” despite the seeming primitivism of these techniques (based on intimidating the addict with the help of various psychotherapeutic techniques), still bring real clinical success (they correctly find rapport with the collective unconscious). First, it’s worth talking about the so-called craving for alcohol (pathological craving for alcohol). A desire (a specific need) is a need that has taken a specific form in accordance with the cultural level and personality of the individual. Lust is formulated as an average degree of will between simple organic desire, on the one hand, and a deliberate decision or choice, on the other. Desire itself is a passive state of the soul (connecting the area of ​​the will with the area of ​​mental feelings or emotions), but a mental subject (normal) can relate to these states actively, strengthening or weakening their tension. Attraction, drive is an instinctive desire that encourages an individual to act in the direction of satisfying this desire. A mental state that expresses an undifferentiated, unconscious or insufficiently realized need of the subject, which already has an emotional connotation, but is not yet associated with the advancement of conscious goals. A transitory phenomenon, because the need manifested in it either fades away or is realized, turning into a specific desire, intention, dream, etc. Alcohol abuse leads to biochemical changes in the limbic system of the brain, namely to the excitation of the “reinforcement system” of addiction. This is due to special, strong emotional experiences that underlie the painful attraction to alcohol (craving to drink). Over time, the depletion of this pathological system leads to the fact that there is no longer enough neural activity to reinforce it. As a result, constantly increasing mental discomfort occurs, which reduces the overall psycho-emotional and psychophysiological state of the alcoholic. There is a low mood, decreased interests, boredom, lethargy, apathy, reluctance to do anything, irritability, followed by depressive states, loss of strength, depression, melancholy,depression. As the disease progresses, the feeling of hopelessness, helplessness, sadness increases, unpleasant forebodings, uncertainty and self-doubt appear. There are always anxious fears, growing anxiety, and the inability to relax. Drinking alcohol temporarily restores the normal functioning of these neural systems, giving real feelings of emotional comfort and mental stability, which persist for some time even after stopping alcohol abuse and quitting the binge. As soon as these normal changes fade, a condition defined as an irresistible, undying pathological attraction comes to the fore, resulting in a desire to drink alcohol again. At the same time, the addict is not able to relieve his tension on his own. The same “vicious circle” is formed, from which an alcoholic cannot escape without specialized help. Constantly reinforced changes are accompanied by a growing pathological craving for alcohol, an irresistible desire to drink. The highly valuable idea of ​​“drinking” is increasingly beginning to occupy a dominant position in the addict’s mind. Gradually, a stable personal fixed attitude toward alcohol consumption is formed, which changes the patient’s mental state as an integral component of his lifestyle. The constantly growing pathological attraction to alcohol takes a dominant position, subjugating the behavior of the alcoholic. For him, drinking alcohol always has its justifications. When experiencing the temptation to reach a state of intoxication, and then beyond it, in the struggle of motives “to drink - not to drink,” “drinking” increasingly begins to win. In this case, the choice is made “in fits and starts”, without analyzing and processing information, situational circumstances and objective interfering factors. A painful attraction can become a system of the same painful principles, beliefs, and worldview. Any attempts by relatives to somehow deprive their children of the opportunity to drink or persuasion to stop drinking are met with active opposition and can be considered an attack on rights and freedoms. Even alcoholics with high intelligence, higher education, and an academic degree are not able to see and realize the scale of the harm caused by alcohol, and tend to justify their drunkenness, finding more and more new reasons and reasons for it. At the same time, a general critical attitude towards drunkenness remains, the awareness that drinking is harmful and bad. Traditionally, pathological craving for alcohol is considered a core disorder in alcohol dependence syndrome. And accompanies the disease at all stages of its development. There is a certain frequency of occurrence of an irresistible pathological attraction to the subject of addiction (alcohol, food, cigarettes, etc.). At certain stages of the development of the disease, pathological craving for alcohol is not constantly present, but occurs with frequency, individual for each patient. For some patients, breaks after a week of drinking represent a week of sobriety, for others after a month of hard drinking - three months of sobriety, for others after three days of drinking - three to four days of sobriety, etc. During intervals of sobriety, the alcoholic does not feel the desire to drink alcohol, is able refuse to drink, even when there are provoking circumstances. During this period, there is a complete feeling (illusion) that this will continue. The patient makes plans for the future, sets goals, makes promises and takes on obligations, behaves as if the alcoholic excess will not happen to him again. He begins to work hard to achieve his goals and objectives, forcing himself and his loved ones to believe in his intentions. When the attraction grows again, a moment comes when he is no longer able to tolerate it or fight it. The urge to drink wins again. Subsequently, being in a state of inability to overcome the growing craving for alcohol, the alcoholic instinctively, or partially consciously triesadapt your life to it, setting a “convenient” frequency for drinking alcohol. Since attraction cannot be overcome, one must adapt to it. Since external or internal circumstances can restrain the addict for some time, the alcoholic drinks only when the significance of these circumstances weakens somewhat. For example, alcoholic weekends are associated with an internal awareness that you cannot drink during working hours. Apparently, such an individually specified algorithm of periodic activity of pathological neural systems is subsequently associated with an increase in the irresistibility of desire and the desire to change one’s mental state in a strictly defined way at any cost. According to numerous observations, all attempts by addicts to independently overcome this individual algorithm, not to drink for some time, subsequently, when drinking alcohol, worsen the condition, not only returning the pathological system to the algorithm of craving that is familiar to the alcoholic, but also increasing its magnitude and frequency of occurrence. As the disease progresses, there is a tendency to reduce the time of sobriety and increase the time of binge drinking (abuse), which indicates an increase in the strength of desire and the development of an even greater inability to overcome it. Thus, an unsuccessful attempt to overcome the attraction to alcohol, to disrupt the formed pathological algorithm of the harmful addiction that feeds the core disorder in this disease, leads to even greater imbalance and, as a consequence, to even greater progression in its development. And here we come to the conclusion that, in spite of everything, the coding technique that has taken root in our narcology (in the suppression of alcohol and nutritional (obesity) and other addictions) continues to be one of the methods of choice in the treatment of these diseases. By interrupting the rhythmology of generated pathological neural processes, this technique still somehow helps at the cognitive-behavioral, and therefore at the neurophysiological level, to overcome pathological attraction at certain stages of the development of the disease, to achieve long-term and controlled remission. It should be noted that similar periodicity in the occurrence of irresistible desires was also noted in other addictive conditions. For example, in the absence of overeating during the day (the need to fill the stomach with high-calorie foods), which is the basis of obesity, the patient feels an irresistible desire to overeat in order to change his mental state in the evening. Overcoming a pathological craving by a patient probably disrupts the usual algorithm of work of the formed neural systems that reinforce the addiction. Which in turn allows the addict to weaken the intensity of the desire to drink under provoking circumstances (temptations). The timing of “coding” used in this case and the need to maintain sobriety make it possible somehow during this period to painlessly extinguish the pathological activity of cravings in the absence of previously necessary reinforcements, and provide favorable conditions for the brain for self-healing and self-regulation. When alcoholic temptations arise in the struggle between motives “to drink and not to drink,” the patient’s “don’t drink” definitely begins to work. At the same time, the psychotherapist, of course, requires constant cognitive support in reinforcing such a reaction. This still allows patients to free up their mental strength, which they previously spent on a constant struggle with overcoming desire, for sober productive activity. An alcoholic can even calmly be around alcohol, in alcoholic companies, participate in holidays, corporate events, etc., treat him to alcohol, without the risk of consuming alcohol. Thus, it is possible that addicts who have undergone the procedure of primitive “coding”, having overcome this periodicity and the very attraction to alcohol, are able, after the end of the encoding period, to independently maintain