«"I-image" and "I-image in the profession" of accountants and psychologists at different stages of professional life accountants and psychologists at different stages of professional life. 60 people took part in the study: 30 people were psychologists in Berezniki and Usolya and 30 people were accountants at BIRTs LLC. Respondents in both groups were divided into categories of professional life development according to theory D. Super (1968) for: 1. Trial stage (25 - 30 years) - 15 people and 2. Stabilization stage (30 - 44 years) - 15 people. The practical part of the work was based on the following methods: Adapted method of semantic differential. Ch. Osgood, V. I. Ginetsinsky’s version of the personal semantic differential and the “I am myself, I am ideal, Possible Self” analysis of the research results was carried out in two stages: intragroup and intergroup. It is important that the more experience psychologists have, the more prone they are to isolation and restraint. And, conversely, accountants become the most open and emotional with age. Key words: “self-image”, “self-image in the profession”, ideal self, real self, possible self, semantic differential, stage, professional life. In modern psychology, the “Image of the Self” is understood as part of the image of the world, which includes ideas about both the Self and the relationship between the Self and the surrounding reality [27; P. 396]. In turn, “Self-image in the profession” implies a system of diverse knowledge about oneself as a professional, having varying degrees of awareness, differentiation and generality, functioning in an inextricable unity [32]. In this regard, many authors argue that a person’s professional development occurs when the self-image is correlated with the image of a professional. Within the framework of this article, the goal is to analyze the approaches considered in the scientific literature to the study of the problem of the characteristics of the “I-image” and “I-Image in the profession” of accountants and psychologists at different stages of professional life. Researchers believe that the formation of the self-image, which includes the image of the professional self, depends on the degree of consistency between the ideal and real self-image and the image of the profession. The relationship between the “real self” and the “ideal self” determines a person’s demands on himself. Thus, “Image of the Self in the Profession” and “Image of the Self” are advisable to be considered as a dialectical unity of professionalism of activity and professionalism of the individual. The object of the research disclosed in this article is “Image of Self”. The subject of the study is “I-image” and “I-image in the profession” among accountants and psychologists. Initially, it was assumed that “Self-image” and “Self-image in the profession” are significantly different among psychologists and accountants; there is a correspondence of ideas about oneself and about oneself as a professional among respondents of each professional group; “Self-image” and “Self-image in the profession” do not differ significantly among respondents at different stages of professional life in each professional group. 60 people took part in the study: 30 people were psychologists in Berezniki and Usolye and 30 people were accountants at BIRTS LLC. The respondents of both groups were divided into categories of development of professional life according to the theory of D. Super (1968) into: 1. Trial stage (25 - 30 years) - 15 people and 2. Stabilization stage (30 - 44 years) - 15 people. The practical part of the work was built on the basis of methods: Adapted method of semantic differential by C. Osgood, Variant of personal semantic differential by V. I. Ginetsinsky and the method “I am myself, I am ideal, Possible Self.” The analysis of the research results was carried out in two stages: intragroup and intergroup. Let's turn to the intragroup study. Comparison of the results of examination of subjects in groups of psychologists at the trial stage (PP) and psychologists at the stabilization stage (PS) according toThe Mann-Whitney U test did not reveal statistically significant differences either in the self-image in the profession or in the self-image (84 and 75 with P > 0.05* with Utable = 72; p >0.01 ** with Utable = 41). The absence of statistically significant differences in both groups of psychologists between the self-image and the self-image in the profession may indicate the identification of these images, that is, the congruence of the self-image and self-realization in the profession. We can also talk about professional identification among accountants at the stabilization stage (BS) (74 with P>0.05*with Utable =72; p>0.01**with Utable=41). In the group of trial stage accountants (BP), statistically significant differences were revealed between the categories of self-image and self-image in the profession (65** with P>0.05*with Utab.=72; p>0.01**with Utab.=41 ). This indicates a discrepancy between self-image and one’s professional role. It was found that accountants at the trial stage have a more pronounced self-image in the profession than self-image, i.e. They perceive themselves as a professional more positively. Perhaps this is due to the idealization of the chosen profession, which we do not see among accountants at the stabilization stage. Based on the results of the semantic differential technique, average values for the groups were also obtained. Thus, psychologists of the trial stage in the categories Self-image and Self-Image in the profession have fairly high indicators, in contrast to psychologists at the stabilization stage. Accordingly, psychologists at the trial stage are more likely to recognize themselves as bearers of positive, socially desirable characteristics, are more likely to rely on their own strengths in difficult situations, and are more likely to exhibit extroversion, sociability, and impulsiveness. Comparing the results of the study of subjects in groups of psychologists, there were no statistically significant differences in images for the “assessment” factors (83 and 97 with P> 0.05 * with U table = 72; p > 0. 01 ** with U table = 41) and “strength” (110 and 132 at P>0.05* at Utable =72; p>0.01** at Utable=41). The absence of differences may indicate congruence of images, as well as self-identification as accomplished, confident and independent individuals both in the image of the Self and in the image of the Self in the profession. Significant differences were revealed in the self-image and the self-image in the profession according to the “activity” factor in both groups of psychologists (34** and 46** with P>0.05* with Utable =72; p>0.01** with Utable .= 41 ). Accordingly, the more experience psychologists have, the more prone they are to restraint and isolation. Perhaps this is due to the manifestation of the phenomenon of mental burnout (emotional burnout syndrome).[18; With. 261]. In the groups of accountants, according to the Mann-Whitney U test, there were no statistically significant differences in images for all three factors. The absence of statistically significant differences in both groups of accountants between images by factors may indicate self-identification and the ability to achieve what is desired, as well as the identification of both self-image and self-image in the profession. Turning to the intergroup study, it should be noted that according to the personal semantic differential method, accountants at the trial stage have a more positive attitude towards themselves (average score - 20.2)# than the group of psychologists at the trial stage (19.2)# both in terms of self-image and and in the image of “I am in the profession.” However, there are no statistically significant differences in the groups of trial stage psychologists and accountants in both images. Turning to groups with the stabilization stage, it can be assumed that psychologists with the stabilization stage have a more positive attitude towards themselves in terms of self-image than accountants with the stabilization stage. In turn, accountants with the stabilization stage (20.0)# have a more positive attitude towards themselves in terms of self-image in the profession than psychologists at the same stage (18.1)#. But even here there are no significant differences either in the image of the Self or in the image of the Self in the profession. The results of the study on the semantic differential show that psychologists at the trial stage, using the “assessment” factor, are more prone to self-esteem and recognition of socially approvedqualities according to the Self-Image. In turn, accountants at the trial stage are more prone to self-esteem according to the Self-Image in the profession (15.9)#. According to the factors “strength” and “activity”, trial stage psychologists turned out to be more self-confident and emotionally responsive to the situation, both in terms of self-image and self-image in the profession. According to the “strength” factor between the groups of trial stage psychologists and accountants, statistically significant differences predominate according to the Mann-Whitney criterion of self-image (72* with P > 0.05 with U table = 72; p > 0.01 with table = 41). Accordingly, the group of trial stage psychologists are more self-confident individuals and are prone to self-esteem. As for the factors “assessment” and “activity”, no significant differences were found. In turn, the group of accountants at the stabilization stage, by all factors, are more likely to recognize socially approved qualities in themselves, tend to rely on their own strengths and respond more emotionally to the situation than psychologists at the stabilization stage. Accordingly, it was revealed that there are significant differences between the groups of the stabilization stage of psychologists and accountants on the factor “evaluation” of self-image in the profession (55* with P > 0.05 with U table = 72; p > 0.01 with table = 41). It is assumed that the accounting profession is in demand and therefore low self-esteem does not threaten a representative of the profession. And, on the other hand, an accountant, whose work is connected with money, sees the real state of things, and a sober look at things in this profession is simply necessary (I. V. Afanasenko, 2004). In the groups of respondents at the stabilization stage, no significant differences were found in the “strength” factor. As for “activity,” in the groups of respondents at the stabilization stage there are significant differences both in self-image (67* at P > 0.05 with U table = 72; p > 0.01 at table = 41) and in self-image in profession (61* with P > 0.05 with U table = 72; p > 0.01 with table = 41). It is possible that the development and enrichment of the self-image in the process of professional development among accountants is closely related to choice, making informed decisions, distinguishing between one’s expectations and reality, professional assessment and self-assessment, and reflection. Thus, at the beginning of their professional development, psychologists are more active, than accountants, both professionally and in life. However, with experience, psychologists undergo a restructuring in their personal structure. They become more withdrawn and reserved. In turn, accountants become the most open and emotional. Turning to the methodology “I am myself, I am an ideal, a Possible Self,” one can find interesting results. Thus, using the method of content analysis and expert assessment, some semantic space was allocated in the representation of psychologists and accountants of each group according to images. As an additional hypothesis, statistical differences in images between samples were assessed using Student's t-test. The following was obtained: among psychologists of both groups there are significant differences in the category “Attitude towards oneself” according to the suborases: I am myself; Possible Self; I am ideal (Pn- 2.93**; 3.06**; 3.85*** with tst = 2.05 (p≤0.05) and tst = 3.66 (p≤0.001); Ps- 2.13**; 2.17**; 2.24**) subcategory “Professional qualities” of “Image”. Perhaps here lie the reasons for the professional deformation of the personality of psychologists and the emotional burnout syndrome. There are also significant differences in the category “Attitude towards oneself” of the subcategory “Personal qualities” (Pn -2.15**; 2.15** tst = 2.05 (p≤0.05) and tst = 3.66 ( p≤0.001); Ps-2.17**; 2.13**; A group of psychologists at the stabilization stage observe a slight discrepancy between “I myself – Possible Self” and “Possible Self – Self ideal”, which may be their incentive for development. In addition, significant differences were identified in the category “Emotional qualities” (2.23**; 2.15**; 2.23**) of the group of psychologists at the stabilization stage (St), which may indicate a high degree of their internal dissatisfaction with themselves for all threesub-images of the “Image of Self”. Significant differences in the category “Attitude towards oneself” of the subcategory “Professional qualities” (Pp-2.16**; 2.19**; 2.28**; Ps-2.34**; 2.39**; 2.45**) and “Personal qualities” (Pp-2.09*; 2.16**; 2.25; Ps-2.08*; 2.11**; 2.14**) of all three sub-images of the “Image of Self in the Profession” among psychologists of both groups may indicate low professional self-esteem and self-esteem as such, and perhaps this is how professionals in this group assess the prospects for their personal changes. Revealed significant differences in the category “Attitude to activity” (Pp-2.19**; 2.25**; 2.29**; Ps-2.17**; 2.34**; 2.39** ) also in both groups, may indicate professional specific attitudes and ways of perceiving professionally significant objects of groups of psychologists. In the category “Emotional qualities” (Pp- 2.07*; 2.12**; 2.16**; Ps-2.13**; 2.15**; 2.10**), differences were again revealed . This primarily depends on the nature of the activity. In turn, the least degree of emotion predominates in the work of a psychologist. They are more prone to a neutral emotional background, even to the point of restraint. Differences in the category “Volitional qualities” (Pp-2.24**; 2.29**; Ps-2.33**; 2.35**; 2.41**) subcategory “Instrumental qualities” may indicate about the different nature of achieving goals in the “ideal” and “possibility”, among psychologists of the stabilization stage this action is also manifested in “reality”, that is, they actually set themselves the immediate task and implement it in life, and the highest goals move into the realm “possible” and “ideal”, in turn, trial stage psychologists first build a system of actions to realize the goal in “possibility” and “ideal”, and only then implement it in reality. In the category “Attitude towards oneself”, significant differences were revealed in the subcategory “Professional qualities” (Bp-4.56***; 4.87***; 5.06***; Bs-2.33**; 2 .85**; 2.69**) and “Personal qualities” (Bp-3.17**; 3.17**; 3.78***; Bs-2.38**; 3.01* *; 2.38**) all three sub-images of the “Image of Self” among groups of accountants. Representatives of this profession differ in the specifics of their professional activities. Significant differences in the category “Attitude towards people” among accountants at the trial stage (Tp) according to the images “I myself - I am an ideal” may indicate their dual perception of themselves and their own profession, which is considered objective. On the one hand, in “reality” it is a relationship on an existential level, and, on the other hand, in the “ideal” it is a brilliance that needs to sparkle in front of clients. Significant differences were also identified in the category “Attitude to activity” (2.05*; 2.64**; 2.16**) among accountants at the trial stage. This may indicate that, perhaps, activity is an incentive to develop oneself and one’s activities. Significant differences in the category “Attitude towards other people” (2.17**; 2.24**; 2.34**) among trial stage accountants in “Image of Self in the Profession” are associated with their different awareness of “reality”, “opportunities” and “ideality” of the importance of business qualities in communicating with clients. In this case, emotional and communicative characteristics are valued. Also, differences in the same group were traced in the category “Attitude towards oneself” of the subcategory “Personal qualities” (2.23**; 2.25**; 2.28**) of all three sub-images of “Image of Self in the Profession”. Thus, the professional efforts of accountants at the trial stage, both in “reality” and “ideally,” are more directed towards themselves than at the nature of the activity itself. In turn, for accountants at the stabilization stage, efforts are directed precisely at the nature of the activity, and not at themselves. As for “Emotional qualities”, significant differences were found among the group of respondents with a stabilization stage of 2.43** for all sub-images. It is assumed that the work of an accountant has an emotionally diverse nature of professional activity than that of psychologists. It can be assumed that when there is a mismatch between the “ideal” and the “possible”, accountants in this category are approaching“ideal”, which gradually subjectively reduces the intensity of labor. It should be noted that the group of psychologists at the trial stage has a more pronounced category of “Attitude towards oneself” of the subcategory “Personal qualities” both in “Image of the Self” and in “Image of the Self in the profession”; the category of “Volitional qualities” of the subcategory “Instrumental qualities” is least pronounced " in both images. In the group of psychologists at the stage of stabilization, the category "Attitude towards oneself" of the subcategory "Professional qualities" is more pronounced in both images, the category "Attitude towards activity" is least pronounced. In the group of accountants at the stage of stabilization, the category "Attitude towards to oneself" of the subcategory "Personal qualities" and the least expressed category is "Attitude to activity" in "Image of self in the profession" and "Volitional qualities" of the subcategory "Instrumental qualities" of "Image of self". In the group of accountants at the stabilization stage, the category “Attitude towards oneself” of the subcategory “Personal Qualities” for “Image of Self” and the subcategory “Professional Qualities” of “Image of Self in the Profession” are most represented. The least pronounced category is “Attitude to activity” in both images. We also found out that the emotional and personal attitude towards the profession and self-image in this profession among representatives of all four groups is positive. However, among a group of novice accountants, the “Image of Self in the profession” is more pronounced than the “Image of Self.” No such differences were found in groups of psychologists. Trial stage accountants have a more positive attitude towards themselves than towards their profession, while trial stage psychologists turned out to be more emotionally responsive to the situation in the professional sphere. 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