From the author: Psychological science has always aroused great interest. Especially now that she explains a wide range of topics from medicine and business to religion and philosophy, as well as a million other applied areas. The everyday use of psychological knowledge requires a dictionary that is understandable to a wide range of non-psychologists, which is what this article is. Behaviorism is one of the fundamental trends in psychology, especially popular in the USA. It appeared at the turn of the 19th and 20th centuries, largely thanks to Pavlov’s teaching on conditioned reflexes. It is based on the formula “stimulus gives rise to a reaction.” We can create the “right” behavior by providing reinforcement for the “right” actions. For example, in order for a child to grow up polite, every time he says “thank you” and please” you need to praise him. You can also frustrate “unnecessary” behavior - that is, when a child is rude - scold him. The method works effectively in education, treatment of phobias, education, etc. The only limitation that behaviorists face is that the human brain is a little more complex than a set of reactions to specific stimuli . Seriously, by punishing two different people in the same way, in one case you can get obedience and correction, in the other case, you can get rebellion and repetition of the offense. Now the ideas of behaviorism are actively developing in the research of cognitive psychology, and take into account many more factors than the classical conditioned reflex. *In 2014, I listened to a report by Dmitry Viktorovich Kovpak, chairman of the Association of Cognitive-Behavioral Psychotherapy. The author convincingly argued that this direction not only exists, but is also actively developing. He was very infectious! I liked it, I advise you to visit something Cognitive-Behavioral if possible! Bulimia is an eating disorder associated with constant consumption of food, a strong insatiable appetite in the absence of an objective need for nutrition. May lead to fullness (see picture at the beginning of the article). Attacks of “gluttony” can be periodic (for example, at night) or can be permanent. In the Gestalt approach, bulimia is often viewed as a manifestation of “clumped feelings”: the patient is unable to distinguish between the impulses of his body and perceives every nervous excitation as an impulse of hunger. Scared - eats, ashamed - eats, joyfully - eats, sexually aroused - eats. It is treated, including with antidepressants: one of the main steps in treatment is the recognition of the fact that the illness is recognized by the Client. Bullshield - see Bull shit Bull shit - a term used by F. Perls to describe empty talk. Self-justification of one’s problems, rational reasoning on the topic “why is this…”, replacing real feelings, ideas, actions. It is located between the “bird” and “elephant” types of crap. What terms would you like to see in the everyday psychological dictionary? Other letters: