From the author: I don’t know for whom, how, but for me the buying and selling relationship has never been simple and easy. They had to work hard, search, and sometimes stand idle without results. The time has returned to Russia when sellers were no longer persecuted. There was such an extreme, who remembers. Now they have become successful people. Now everyone is a seller. Selling a product - “your competence” or some kind of material product is simply a necessity. Those few who have not succeeded in this field, no matter how they explain it to themselves and others, feel that, after all, this area requires understanding and mastery... Many had to start from scratch... Others began by overcoming the prohibitions strictly imposed by the past realities... I know people (during the nineties) who were not even afraid of hunger. They stubbornly wanted to remain honest... As if trade makes a person dishonest? There were also those who found themselves immediately in their element. This article is more for those who need landmarks and check their coordinate point on the map of reality. In order for the topic to begin to be presented in volume, I suggest starting with a well-known anecdote: A boy who sells newspapers is running down the street and shouts loudly in a voice emotionally colored in the tones of sensation and mystery: “Scam! Scam of the century! Scam in our city! 1,219 people were deceived! Buy the newspaper, the latest copies! Buy it!” A man runs up to him, gives him money and literally snatches the newspaper out of his hands! The boy runs further and shouts: “Buy a newspaper! The scam was a success! Buy a newspaper! 1,220 people were deceived in our city!” Is this a familiar picture? :) Just like a friend. Remember the advertisements: Transfer me one hundred rubles to the address and I will tell you how to earn 100 dollars by working WITHOUT STRESS for no more than 2-3 hours a day... You can give more similar examples, but they can be superimposed on the anecdote matrix in the same way, WITHOUT STRESSING. Example number two is also a well-known joke: Two men meet. One of them complains. Life is a complete problem. They fired me from work, my wife left, the house is a mess, there is nothing to eat... The second (joins and leads). I had exactly the same thing as you, maybe even worse... But on occasion I bought an elephant for 10 thousand bucks... Now everything is in order... The elephant has organized his own business with a solid income, comes home in the evening and immediately... starts cleaning and preparing food, better than in a restaurant. Listen, please sell me the elephant... I really need it now... You understand... I can’t, I need it myself... Well, sell it , be a friend...Well, good, but maybe only for 20 thousand bucks...Good deal. I borrowed money and bought an elephant!!! We meet in a week. How are you? Yes, it’s terrible... The elephant doesn’t want to work, it ate everything it had, and you have to clean up after it, you know. I don’t know what to do, and I still owe money. Well, you know, with such a mood you won’t sell an elephant! :) The matrix is ​​also familiar...The client is sold a mood using various artificial methods. The mood subsequently turns out to be false, like the product itself. And where is the seller who will sell what you need without a scam... You buy, and then only the joy of luck and a feeling of progress? Parable "The Price of a Gift". One salesman, standing behind the counter of his store, looked absently at the street. A little girl walked up to his store and literally stuck her nose to the glass window. Her eyes sparkled with delight when she saw what she was looking for. She went inside and asked to be shown turquoise beads. - This is for my sister. Can you wrap them nicely? - asked the girl. The owner looked at the baby with disbelief and asked: “How much money do you have?” Without a shadow of a doubt she pulled out.